Anna Dutton from Bower Architecture

<p>In this episode, Anna and I chatted about:</p><ul> <li>How Bower has figured out a crystal clear marketing message, and how they use it consistently across all their marketing platforms.</li> <li>How Anna has become more comfortable with marketing over time, and the simple changes she's discovered that have lead to big results.</li> <li>The process Anna takes to welcome new clients onboard, get them excited about the process and help them to understand the value of working with an architect.</li> <li>The unique customer personas Bower have developed that help them know exactly who they are talking to in their marketing.</li> <li>Why Anna asks the question "how can we help people" when developing Bower's marketing strategy.</li> </ul><p>If you’d like to learn more about Bower Architecture, you can visit <a href="https://www.bowerarchitecture.com.au/">bowerarchitecture.com.au</a> or follow them on Instagram at <a href="https://www.instagram.com/bowerarchitecture/">@bowerarchitecture</a>.</p><p>If you enjoyed this episode of The Architecture Firm Marketing Podcast, please <a href="https://ratethispodcast.com/dave">leave a rating, write a review, and subscribe</a>. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.</p><p>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/blog/">vanityprojects.com</a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/">marketing coaching services for architects</a> and book a 30-minute gifted consultation to discuss your marketing situation.</p>