021: Sales Page Patterns

<p><span style="font-weight: 400;">In today’s article, the authors analyzed sales pages using the 10 movements in Cheung’s move scheme and were able to identify patterns in sales pages. However, the article only touches on examples from one sales page as the focus is not to compare sales pages or frameworks, but to recognize the patterns among different successful sales pages. The authors instead revealed the patterns found in sales pages and emphasized the importance of following formulas in writing sales pages. </span></p> <p> </p> <p><span style="font-weight: 400;">This article provides evidence that when writing sales copy we should never wing it. Find the formula that fits with your style, your voice, and how you write but</span> <strong>never</strong> <span style= "font-weight: 400;">wing it. Copywriting is about being more than being an accurate speller and having great grammar, it's about learning to follow the frameworks and patterns that we know have been proven to work.</span></p> <p> </p> <p><span style="font-weight: 400;">If you’re not sure how to write for transformation in your copy, join me in my FREE How To Write Your Own 6-Figure Sales Page webinar on February 20, 2021. This webinar is for you if you have any questions about your or your clients’ sales page. I’ll show you exactly how I write to turn prospects into paying customers. Sign up for FREE at</span> <a href="http://www.6figuresalespage.com"><span style= "font-weight: 400;">www.6figuresalespage.com</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[00:05:10] The definition of infopreneur. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[00:19:00] The importance of noticing patterns in sales pages.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[00:23:00] How you