Who the hell are we?

You know those ideas you get when you're doing something boring? The ideas you mull over and think "that might work..." Normally life gets in the way, or you talk yourself out of it.
Well this is the story of one of those ideas. An idea that Richard Johnson and David Coghlan had at the same time.
 Once the idea of The Inspired Marketing Group had been spoken and neither Richard or David wanting to be the one to back out, that idea has now become the future of the marketing function.