WHAT ARE INFLUENCERS

<p>#influencers yield a lot of power. If you can get an #influencer to endorse your product or #brand, you can tap into the audience at the #influencer’s disposal, which may be far more vast than your own following.</p> <p>Hi, i’m cally, from the international institute of digital #marketing. Let’s explore #influencer #marketing.</p> <p><strong>Why does your #brand need #influencers?</strong></p> <p>Consumers trust recommendationsfrom a third party more often than a #brand itself. An #influencer is the mutual friend connecting your #brand with your target consumers.</p> <p>When you align with an #influencer, not only do they bring their audience, but they also bring their audience’s network. Because of the loyaltyof their audience, an #influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.</p> <h3><strong>Think about your audience</strong></h3> <p>As a marketer, you already have a solid idea of the audience you should be targeting for your #brand. Tolocate the ideal #influencer, you need to take it one step further and think about the types of topics, blogs, and twitter handles that your audience would follow.</p> <h3><strong>Who uses #influencer #marketing?</strong></h3> <p>While it seems that some companies don’t want to let go of their <a href="https://neilpatel.com/blog/outbound-marketing-2-0/">outbound #marketing practices</a>, <a href="https://www.grandviewresearch.com/industry-analysis/fashion-influencer-marketing-market">fashion ecommerce sites are </a><a href="https://www.grandviewresearch.com/industry-analysis/fashion-influencer-marketing-market">targeting #influencers</a><a href="https://www.grandviewresearch.com/industry-analysis/fashion-influencer-marketing-market">like pros.</a> Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed.</p> <h3><strong>What defines an #influencer for your #brand?</strong></h3> <p>●