Unlocking Brand: KPMG

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world’s leading professional services firms, join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, for an in-depth conversation that will explore how to evolve an iconic brand for growth.