Strategies for Going Global - Prof Pikay Richardson

Prof Pikay Richardson is a visiting fellow of the Manchester Business School. He lectures MBA programs all over the world having travelled several continents. He is an author of several publications. Rev. Albert and Comfort Ocran hosted Pikay in July 2009 on Springboard, your Virtual University, and discussed why the need to go global and how one can successfully go global. He names exporting, franchising, foreign direct investment, and strategic alliance as some of the strategies for going global. Enjoy this very revealing expose.