Simple Methods for Calculating ROI on SEO | Ep. #288

<p>In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>Simple Methods for Calculating ROI on SEO</em></li> <li>00:38 – Some agencies are not telling their clients the exact ROI that they’re going to get <ul> <li>00:48 – It is indeed difficult to quantify</li> </ul> </li> <li>00:55 – What you can do first is look at the keyword volume <ul> <li>01:00 – Look at how you’re currently ranking and your click-through rate</li> <li>01:04 – The formula is you take your traffic, you take your click-through rate, then you’ll have your estimated traffic</li> </ul> </li> <li>01:12 – You have to look at your conversion rate on your website <ul> <li>01:18 – If you’re an ecommerce website, look at the average order value of a product or the specific keyword you’re trying to rank for</li> <li>01:26 – You now have your baseline metric, then you have to project it</li> <li>01:32 – If you move something from position 10 to position 2, your click-through rate might go from 2% to 20%</li> <li>01:39 – Then you can map out the estimated revenue or return</li> </ul> </li> <li>02:02 – Once you have the formula, go to <a href= "https://www.semrush.com/">SEMrush</a> or <a href= "http://growtheverywhere.com/ahrefs">Ahrefs</a> <ul> <li>02:16 – Look at all the traffic sources that your competitor is getting traffic from</li> <li>02:22 – Look at your competitors volume and compare it to your <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a> or <a href= "https://www.semrush.com/">SEMrush</a> volume</li> <li>02:27 – Neil goes to <a href= "http://growtheverywhere.com/ahrefs">Ahrefs</a>; it says he has 100K visitors and his competitors have 200K</li> <li>02:36 – Ahrefs’ numbers are from Google Analytics</li> </ul> </li> <li>03:15 – Let Eric and Neil know if the formula works for you</li> <li>03:32