Sarah Jacoby: Understanding the evolution of mainstream cannabis coverage

As the mainstream adoption of cannabis consumption continues to rise, more media outlets are taking note and covering the rise of the industry from a variety of perspectives. In this episode, we discuss the evolution of cannabis coverage with Sarah Jacoby, Associate News Director at SELF Magazine. As one of the first mainstream reporters to cover the industry, Sarah examines how cannabis has become more prevalent in conversations around mental health and politics. Sarah also identifies which stories resonate most with readers and provides her insights on how cannabis companies can work with journalists to strengthen consumer trust.