Rewind: Perry Marshall - Evolution 2.0

<p>My guest is Perry Marshall, best-selling author of seven books, including <em>The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.</em></p><p><br>But today, Perry and I are diving into his latest book—<em>Evolution 2.0.</em> Perry’s a brilliant marketer and a disciplined engineer.</p><p><br>This is a fun, deep, and very different interview, that will expand your thinking.</p><p><br>And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.</p><p><br>I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine </p><p><br>00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.</p><p>01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.</p><p>06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.</p><p>17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.</p><p>26:28 Perry talks the work of biologist Barbara McClintock.</p><p>35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.</p><p>37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.</p><p>40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.</p><p>45:37 Perry explains his bacteria theory further.</p><p>47:38 Steve picks up on the fact the evolution is fractal.</p><p>52:55 Perry explains what The Evolution 2.0 Prize is.</p><p>55:24 Perry tells us how best to get in contact with him Mentioned in the show </p><ul> <li><a href="https://www.amazon.com/Evolution-2-0-Breaking-Deadlock-Between/dp/1940363802/">Evolution 2.0</a></li> <