Purpose-Driven Design + Problem Finding + Behavioral Design with Amy Heymans — DT101 E53

<p><span style="font-weight: 400;">Amy Heymans is Mad*Pow’s Chief Experience Officer and one its foundersof. We talk about how the practice of design is evolving, the emerging role of behavior design, purpose-driven design, and making sure the problems designers are asked to solve connect to business outcomes. Show Host: Dawan Stanford</span></p> <p><strong>Show Summary</strong></p> <p><span style="font-weight: 400;">A love of art led Amy into a career as a designer. She started in web design during the dot-com bubble where she became passionate about user research, usability, and user experience. After the bubble burst, she began to freelance, working in partnership with a former colleague. One project led to another, and the two continued to work together until, eventually, they founded Mad*Pow, fueled by Amy’s vision of design being used to improve the human condition.</span></p> <p><span style="font-weight: 400;">Their passion for creating positive change transformed them into healthcare innovation pioneers. Since its inception, Mad*Pow has been at the forefront of helping businesses across multiple industries create human-centered and purpose-driven solutions using design thinking, strategic design, and behavioral change design.</span></p> <p><span style="font-weight: 400;">Amy offers listeners her insight into the way design is currently evolving, what the future of design will look like, and how behavior change design is an integral part of that evolution.</span></p> <p><strong>Listen in to learn more about:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The evolution of design thinking and purpose-driven design</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Innovation in healthcare</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How designers are shaping business model design</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The business environment necessary for long-term innovation success</spa