Proper Snacks and JR Ryall

Cassandra Stavrou launched the Proper Snacks business in 2011 and has built it into Europe’s largest independent healthy snacks company. Cassandra talks about the journey the brand has been on and how the recent sale of a majority stake in the company has created a true challenger to the established players in the market. Plus: Ballymaloe House head pastry chef JR Ryall talks about his entrepreneurial adventures in food and how they led to the publication of his delicious debut book, ‘Ballymaloe Desserts’.