Profitability Buys Control

<p>Since few creatives are motivated by the dream of acquiring multiple vacation homes, or fancy yachts, we’re going to need to come at the fundamental issue of profitability from a different perspective. Because at the end of the day, without strong profits, your business will eventually run aground. So let’s consider how running a profitable creative practice can benefit you in additional ways—besides simply having more money to spend.</p>