Opinionated Marketers on: CONFLICTED CONSUMERS

<p>This week Charles Nixon discusses his theory of the "Conflicted Consumer" - the buyer who wants to buy (and is being encouraged to buy) but also appreciates that the best thing for the environment is not to buy at all!  Our discussion then moves on to "Conflicted Companies", and the challenges that they face as retailers.  Kiran Kapur joins.  </p>