Navigating the Risks of Website Tracking Technologies

<p><span data-ogsc="rgb(14, 16, 26)">W</span>hile w<span data-ogsc= "rgb(14, 16, 26)">ebsite tracking technologies can provide value to organizations in</span>cluding product optimization<span data-ogsc= "rgb(14, 16, 26)">, generating leads, understanding growth metrics, and targeting ads</span>, the <span data-ogsc="rgb(14, 16, 26)">use of these technologies carries significant litigation and regulatory risk. To manage these risks, businesses need to wrap their heads around what trackers are used on their websites, what data those trackers collect, and how</span> that data is used<span data-ogsc="rgb(14, 16, 26)">.</span></p>