Making A Positive First Impression (Part 2)

<p><span style="font-weight: 400;">Is your written communication effective, are you getting responses or crickets? Listen as your host Nikki Rausch shares some ways that you can get more return on your emails and other means of written communication. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is master certified in neuro-linguistic programming.</span></p> <p><span style="font-weight: 400;">Nikki reads two forms of written communication she has received and breaks them down to teach us how to make them more useful. Nikki states that you must make every word you write in a message count, make them curious enough that they want to find out more, and never start a message out with an “I” or “we” statement. Who is the message for or about? Make sure that is your focus.</span></p> <p><span style="font-weight: 400;">Listen, as Nikki discusses why, when communicating with prospective clients, we should never ask the client to do the work. Start with a question that allows them to decide whether they want to keep reading and don’t make the client search for the information you are trying to give them. You are trying to make them curious enough that they want to move forward and see what it is you are offering.</span></p> <p><span style="font-weight: 400;">Nikki’s final ask is for you to go back over the last five emails you have sent and circle all the “I” and “we” statements to see if you are following the 80/20 rule. As a gift, she is offering you a free download of the full sales training course she usually reserves for her clients in her Sales Maven Society at</span> <a href= "http://www.yoursalesmaven.com/maven"><span style= "font-weight: 400;">www.yoursalesmaven.com/maven</span></a><span style="font-weight: 400;">, check it out, you will be glad you did.</span></p> <p> </p> <p><strong>In This Episode:</strong></p> <p><span style="font-weight: 400;">[00:43] Welcome to the show.</span></p> <p><span style="font-weight: 400;">[00:56] Nikki is discussing Part 2 of Making a P