Interview with Creative Director, Monte Bowden - Part 2

Here's the second part of my interview with Creative Director, Monte Bowden   We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve. We also spoke about things like: How he gives direction to the voice talent he works with, helping them find the "why" Consistency in branding - both in the tone of that brand and in the voice talent used How other ads have used INconsistency to create interest and engagement Authenticity and how it plays a part in advertising and fundraising How movie trailers seem to be getting more compelling His love of work that's "cinematic" What he's working on right now How a client of his is helping people to understand transparency in healthcare and leading in that field Working with a children's hospital and telling their caring stories How social media might play a role in hiring voice talent - and whether or not it should Monte actually interviews ME for a little bit. ;) (He asks some excellent questions!) You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com (https://www.amperagemarketing.com) and on Facebook at https://facebook.com/AmperageMarketing (https://facebook.com/AmperageMarketing). This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!