How Machine Learning is Changing Pricing Optimization with Damien Robert

<p><strong>Damien Robert</strong> is currently the Chief Solution and Delivery Officer at <a href= "https://pricemoov.com/"></a><a href= "https://pricemoov.com/">Pricemoov</a>. He's been at Simon-Kucher & Partners (SKP) for 17 years of his career so he actually understands pricing really well. Damien also took a three-year stint at Disneyland Resorts Paris. Damien develops and implements tailor-made pricing solutions, ensuring easy price steering across the organization.</p> <p>In this episode, Damien talks about Machine Learning and how it helps optimize inputs in the pricing work as he shares insights in relation to Pricemoov’s models.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out what Machine Learning (ML) and Artificial Intelligence (AI) are all about and how these two are used in pricing</li> <li>Discover simple and advanced pricing strategies you can implement to reach a bigger market</li> <li>Understand why looking at price in the perspective of your client is a good move towards success</li> </ul> <p> </p> <p><strong>“Look at your prices with the client view.”</strong></p> <p><em>– Damien Robert</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:32 – How Damien got into pricing</p> <p>02:34 – What does pricing mean for Damien</p> <p>04:28 – Damien’s pricing story when he was still in Disneyland</p> <p>06:25 – What makes Pricemoov different in the pricing market and how Damien got involved with them</p> <p>08:50 – Simple and advanced pricing strategies people can implement</p> <p>10:57 – Collecting competitive pricing information with car rental companies</p> <p>13:00 – Defining Machine Learning (ML) and Artificial Intelligence (AI) alongside the things they do</p> <p>16:45 – Using ML to forecast the effects of the decisions made for pricing</p> <p>19:54 – Mark’s Amazon story: his $20 book reaching a price $225 in Amazon</p> <p>22:00 – Damien working in a theme park, the existence of black box</p> <p>24:57 – The things Pricemoov considers whe