EP 318 | Everything is content

Social media is changing, there’s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the “everything is content” trend is Queen!<br /><br />In this episode, I want to share with you what I’m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy.<br /><b></b><br />TAKEAWAYS:<br /><ul><li>It’s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the month.</li><li>It’s not wildly popular (algortihm-wise), but gets a lot of good conversations going in the DMs. People engage more in my DMs because they feel more connected to me and I give them a call to action which gives me an opportunity to have a conversation with them.</li><li>Shows my values, without me having to show up on Stories.</li><li>Test the content first in Stories, when it gets engagement, then I turn it into a Reel.</li></ul>RESOURCES:<br /><br />To find the blog post that accompanies this episode<a href="https://www.allisonhardy.com/blog1/everything-is-content" target="_blank" rel="noreferrer noopener"> <b>click here</b></a><br /><br />Follow <b><a href="https://www.instagram.com/shinewithnatasha/" target="_blank" rel="noreferrer noopener">@shinewithnatasha</a> </b>for Instagram help<br /><br />Check out <b><a href="https://www.instagram.com/reel/CoXUFBxAL7A/" target="_blank" rel="noreferrer noopener">an example of a “everything is content” Reel</a> </b>from Allison’s Instagram account<br /><br />Grab a <b><a href="http://www.allisonhardy.com/funnelofthemonthclub-trial" target="_blank" rel="noreferrer noopener">$7 trial</a></b> for your first month in the Funnel of the Month Club<br /><br />Register for the <a href="https://www.allisonhardy.com/burn" target="_blank" rel="noreferrer noopener">Burn Your Launch Calendar and <b>Never</b> Look Back Masterclass</a><br /><br />CONNECT WITH ALLISON:<br /><br />Follow Allison on<a href="https://www.instagram.com/allison_har