EP 162: Science, Silver Bullets and Evaluating Variables

<p>Scientific methods have a place in sales, whether it is to keep existing customers happy or to continue building the pipeline. David Dulany of Tenbound says, “You create a hypothesis of what your messaging is going to be, and then you run an experiment on it and report on the results of the methodology that you're using, do a little bit more research, change it up, make a new hypothesis, and run the same structure over and over again basically for the rest of your life.” Unless you are willing to reevaluate what is working and what is not continuously, it will all stop working, and static growth or loss of business is inevitable. Chris, Corey, and David have solutions for you.  They suggest you look at the efficiency of the people, the processes, and the current technology you currently have in place. Many of these companies have a tech stack, and they don't optimize it and look at it from the perspective of setting it up correctly to really be able to get all the juice out of it. Evaluate the value of what's on hand versus coming up with some new silver bullet that will solve everything. Listen to this episode of Market Dominance Guys, “Science, Silver Bullets and Evaluating Variables.</p> <p>----more----</p> <p>Here are the first two episodes of this interview:</p> <a href='https://marketdominanceguys.com/e/prospecting-inbound-or-pipeline-problems-should-you-hire-an-sdr/'>EP 160: Prospecting, Inbound, or Pipeline Problems; Should You Hire an SDR?</a> <a href='https://marketdominanceguys.com/e/hiring-pipeline-builders-who-can-build-trust/'>EP 161: Hiring Pipeline Builders Who Can Build Trust</a> <p>About David Dulany</p> <p>He is highly-skilled and knowledgable in the SDR/BDR space. His training courses are personable, easy to understand, and most importantly- actionable. At a strategic level, he has the ability to effectively blueprint the entire Sales Development function.  From there, recruit, hire, build, mentor, inspire and lead a team of Sales Development Representatives to exponentially grow new busine