Colgate | Origin Story

<p>Despite Colgate's 82-year head start, Crest was able to dethrone Colgate in the US. How did Colgate mess up so badly, and what did it do to regain market leadership? Find out in this episode of Brand Origins as we talk about the Toothpaste Wars and the Rise of Colgate.</p> <p>To watch the video version of this episode, subscribe to your <a href= "https://www.youtube.com/channel/UCz5ggy_5jlREmQRJnJ1dYNw?view_as=subscriber" target="_blank" rel="noopener">YouTube channel</a></p> <p class="p2"><span class="s1"><strong>Facebook -</strong> <a href= "https://www.facebook.com/brandoriginsfm" target="_blank" rel= "noopener">facebook.com/brandoriginsfm</a></span></p> <p class="p2"><span class="s1"><strong>Twitter</strong> - <a title= "Brand Origins Twitter (@brandoriginsfm)" href= "https://twitter.com/brandoriginsfm" target="_blank" rel= "noopener">@brandoriginsfm</a></span></p> <p class="p2"><span class="s1"><strong>Email</strong> - contact.partizan@gmail.com</span></p> <p class="p1">This episode is made possible by <a title="Partizan" href="https://partizanbrands.com/" target="_blank" rel= "noopener">Partizan</a></p>