Ben Mitchell from THOSE Architects

<p>In this episode, Ben and I discussed:</p><ul> <li>Why it's essential to see marketing as a cumulative effort, rather than focusing too much on any individual successes.</li> <li>How to understand the mindset and worries clients have at the beginning of the journey.</li> <li>What it means to be a ‘curator’ of a brand, and how it frees Ben and the team up to delegate some of their marketing to external consultants.</li> <li>How architects who aren’t natural self-promoters can still take a positive and productive approach to marketing.</li> <li>How to explain architecture clearly by thinking about simple first principles of design.</li> </ul><p>If you’d like to learn more about THOSE, you can visit <a href="https://thosearchitects.com.au/">thosearchitects.com.au</a> or follow them on Instagram at @<a href="https://www.instagram.com/thosearchitects/">thosearchitects</a>.</p><p><br>If you enjoyed this episode of The Architecture Firm Marketing Podcast, please <a href="https://ratethispodcast.com/dave">leave a rating, write a review, and subscribe</a>. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.</p><p>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/"><strong>vanityprojects.com</strong></a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/"><strong>marketing coaching services for architects</strong></a> and book a 30-minute gifted consultation to discuss your marketing situation.</p><p>This episode was supported by <a href="https://bit.ly/30libJN">Bowerbird</a>. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit <a href="https://bit.ly/30libJN">Bowerbird.io</a> to learn more.</p>