Backdrop

Caleb and Natalie Ebel believe that they can use the power of paint to reshape your home, with a transformational approach to the business of selecting, buying and using the product. This husband-and-wife team explain how and why they started on the journey to make buying paint a better informed and more intentional design decision. They discuss why they are driven by a desire to strip away consumer confusion and to turn the purchase of paint into a pleasure.