50 Deploying Empathy

<p></p><p>This was supposed to be an interview with Michele Hansen, co-founder of Geocodio and author of "Deploy Empathy", but due to interview issues that part was lost :(. Instead, Chris and Christian talk about the book and do a customer interview exercise from it - which worked way better than either of us thought it was! <br></p> <br> 00:00 Intro <br> 01:24 Don't just ask what people want <br> 05:10 You have to be bad before you're good <br> 07:11 Customer interview exercise <br> 08:31 Q1 Can you tell me about a product you bought recently? <br> 11:02 Q2 Where were you when you bought this? <br> 13:07 Q3 Were you with anyone else when you bought it? <br> 13:57 Q4 How did you make the purchase? <br> 17:21 Q5 Before you bought it, was there any open questions for you? <br> 19:34 Q6 Where did you first learn about this product? <br> 21:52 Q7 What did you do when you first came across this product? <br> 22:53 Q8 What were you hoping this would do for you? <br> 24:54 Q9 What other products did you try before this? <br> 26:22 Q10 How did it go when you first used this product? <br> 27:07 Q11 Can you tell me about whether it did everything you were hoping it would do? <br> 27:51 Q12 Would you buy it again? <br> 28:19 Meta discussion about the interview exercise <br> 30:49 Audio book as a private podcast <br> 32:06 The not-interview <br> <br> Timestamps created with https://clips.marketing by @cgenco <br> <br> Stay tuned for a future episode that is actually an interview with Michele, or find her here now: <br> <br> https://twitter.com/mjwhansen <br> deployempathy.com