494: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead

<p>From working 40-50 hours a week in an engineering job to working 5-10 hours a week in a “lifestyle business”.</p> <p>That’s the lifestyle and business shift Chris Lollini created for himself by white labeling someone else’s software tools.</p> <p>White labeling is a super interesting business model.</p> <p>It’s basically putting your brand, your sales and marketing, and your frontline customer support on top of an existing software product.</p> <p>And it comes with a lot of the benefits of SaaS — recurring revenue, good margins — without the upfront development time and expense.</p> <p>To make it work, you essentially play matchmaker — finding a common problem and pairing that with a software solution.</p> <p>Chris was a self-described “recovering engineer” who started a marketing agency as a side hustle 9 years ago, which has evolved into a multi-6 figure white labeling operation called Reputation Igniter.</p> <p>Through <a href="https://ignite.reviews/" target="_blank" rel= "noopener">Ignite.Reviews</a>, Chris Lollini helps small businesses earn more positive reviews for their work.</p> <p>Tune in to The Side Hustle Show interview to hear:</p> <ul> <li aria-level="1">how Chris got the idea to start white labeling SaaS products</li> <li aria-level="1">how he identified his customer's pain points and provided a SaaS solution</li> <li aria-level="1">the methods he uses to add value and create healthy profit margins</li> </ul> <p><a href= "https://www.sidehustlenation.com/reselling-software/">Full show notes</a></p>