12: #12 Rory Sutherland, Ogilvy

<div>This week’s guest is Rory Sutherland, Vice Chairman at Ogilvy, and author of two books, The Wiki Man and Alchemy, The Surprising Power of Ideas That Don't Make Sense. Rory joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss lockdown, behavioural psychology, brands that have succeeded with seemingly terrible products, the role of data and technology in advertising, before taking a detour into conservatism and Brexit. </div>