The New WWF Generation: The Years WWE Would Like (You) To Forget (Expanded Edition)

Before the Attitude Era changed everything, the World Wrestling Federation was lost in a creative wilderness, a bizarre and often embarrassing period the company now prefers to forget. With Hulk Hogan gone and a series of scandals rocking the promotion, Vince McMahon was forced to rebuild his empire from the ground up. This is the story of the New WWF Generation, the awkward teenage years of modern wrestling.Instead of innovating, the WWF became obsessed with recreating the past, desperately searching for the next Hulk Hogan. This led to the ill-fated All-American rebranding of Lex Luger and the corporate makeover of Diesel, stripping away everything that made him popular. This book chronicles the flawed quest to replicate a phenomenon, proving that lightning rarely strikes twice.The roster was flooded with a parade of cartoonish, occupation-based characters, from evil dentists to heroic garbagemen. These paper-thin gimmicks overshadowed the immense talent of workhorses like Bret Hart, Shawn Michaels, and The Undertaker, who were often saddled with the era's most ridiculous storylines. This book explores how the company's greatest assets were frequently its most misused.This period of creative stagnation left the WWF vulnerable to the rise of its competition, WCW, and set the stage for the legendary Monday Night Wars. Discover the untold story of the baffling decisions and failed experiments that nearly brought the wrestling giant to its knees. It’s the history that WWE doesn’t want you to remember, but that every fan needs to know.Bonus features in this book include:The Rise Of Stone Cold Steve AustinShawn Michaels: King Of Championship ControversyRead more