SOSTAC® Guide to your Perfect Digital Marketing Plan: 2025

SOSTAC Plans 2025This short book has changed the work lives of so many marketers and business owners over the years.Professonials simply love SOSTAC Planning methodology – primarily because of its simplicity and secondarily because of its logical information/intelligence based decision-making. It also delivers a reassuring sense of order in this chaotic digital (and now AI) world.It delivers success. Growing businesses, winning pitches, getting jobs, making better decisions and boosting results in many aspects of business and even personal plans. See the reviews here on Amazon, or on sostac.org.What’s New in SOSTAC2025In addition to showing you how to ask great questions, make better decisions and write the perfect plan (with a chapter dedicated to each of the 6 sections of SOSTAC Plans), this the 10th edition and is very special. Why?This 2025 edition is called the AI Edition because I’ve added in AI throughout the book including the Advantages and Disadvantages of AI; 3 AI Waves; 4 AI Limiting Factors; The Essence of Ethics being central in AI; How AI’s Virtuous Cycle is key to leveraging AI; How all conversations are data; AI is applied in each section of a SOSTAC plan (other than the Objections section). AI tools, tips and warnings are spread throughout the book.AI examples – some working well and some not so well (including a sad software glitch in a married wife-bot). Cartoons from the renowned business cartoonist, Tom Fishbourne (The Homogeneity Disadvantage of AI) and the emerging AI cartoonist, Jen Sorensen (comparing AI’s Model Collapse to Mad Cow Disease) - are also included.Situation Analysis Chapter new material includes the Law of Accelerating Returns; The Singularity Moment; the Age of Augmented Intelligence; CMO Twins; Agentic AI;Industry 5.0 and Google/Bard’s $100B AI Launch Error; NYT suing OpenAI;, racist bots and more.The Strategy Chapter separates Product Portfolio Strategy from Single Product/Line Strategy. Focussing on Single Product Strategy and, in particular, the 9 Key Components to cons