Politic 2.0

In a world deeply transformed by new technologies, especially in countries like Italy, where politics has always had a strongly conservative and consolidated its structure over time, the new tools of mass communication have distorted the rules of communication, and somehow the very nature of the election campaign. It is not simply a matter of speed, neither of new tools that overlap or replace. It is not even a question of capacity recettizia generational, because even many cd. young, well users of social networking tools and, failing to realize the syntax and are limited to use dictated by an intuitive experience. The central theme of the network in general, and social networking and viral systems specifically, is that of the "strategy", which becomes essential to coordinate the creation and dissemination of a message that requires not only a new lexicon, but mainly new syntax. The understanding of this profound transformation at the base of the communication 2.0 is the central point from which must necessarily start a party wishing to do politics in the country today - not only - Western. I will try to respond, in a concise and brief chapters, a few questions that I consider important, and I will try to debunk some myths (and consequent mythology) linked to election campaigns in the network, especially overseas. What we offer in more and different web compared to previous instruments? What are the possibilities, and what the web can not and will never replace? How is the "digital society" and his activism? You really can only make policy online? What are the interactions between the traffic on the network and other mass media tools? I will try to mention the most (and least) popular political online communication tools, and try to explore the risks and strengths and weaknesses of some tools and strategies. Who wants to do politics today can not do without these tools and yet can only have a professional approach with the dynamics of the network, which often go far beyond the perception that each of us has done,